Let guests find you, and book with you directly.

Not on its own; what cuts it is every booking that comes to you directly. According to SiteMinder's 2026 research, 18% of travellers who start their search on a booking platform end up booking directly with the property. The site's job is to be ready for them: rooms, prices and how to reach you, on one screen. How many bookings will come to you directly is something nobody can know in advance. That's why the “pays for itself” figure under the prices is only a rough measure.

Not at all. We can do everything in English. I write the Turkish version of your site for Turkish guests and take care of the Turkey-specific parts: the KVKK privacy notice, your licence number and, if you take payments online, the distance sales contract. The final legal check stays with your lawyer or accountant.

Yes. If you use a channel manager or holiday-rental software (HotelRunner or Elektraweb, say, or Lodgify, Smoobu and Beds24 for villas), the Direct Booking package puts its booking engine on your site. Availability and prices are still managed in one place, so there's no added risk of double bookings. Without one, guests message you on WhatsApp, and Full Site and Direct Booking add a booking request form; either way, you confirm each booking yourself. You don't need to close your Booking.com or Airbnb listings. Your site sits alongside them as the place where guests can book with you directly.

In 2017 Turkey's Competition Authority found Booking.com's rate-parity clause anti-competitive. Even so, platforms can push a property down the rankings if it looks cheaper elsewhere. So rather than cutting your price, I'd suggest adding something for guests who book on your site: an airport transfer, a late check-out or breakfast. Your price stays the same everywhere, and booking direct still works out better for the guest.

Turkish booking sites do what Booking.com can't: sell to guests within Turkey. But you pay commission there too, and depending on your contract they may ask for an allotment of rooms or an early-booking discount. And if the platform collects the payment, you're the one waiting for your money. A site doesn't replace them; it gives you a channel of your own that no platform controls.

You do, entirely. The domain is registered in your name, on your own account, and so is the hosting. I hand over the site files at launch. Even if you stop working with me, your site stays online.

On the Care Plan, just send me a WhatsApp message. Three small changes a month are included, and most go live the same day. Without the plan I still make one-off changes, from ₺500 for small ones. If you close in winter, there's also a one-off Season Opening update.

Now is the easiest time. Many European guests plan their summer holidays in winter, so a site that's live before New Year is there when they start looking. In April and May everyone is rushing at once; autumn and winter are much calmer. Once your content is in, One Page takes 7-10 working days, Full Site 2-3 weeks and Direct Booking 3-5 weeks. The timeline mostly depends on when your photos and text are ready.

Your logo (if you don't have one, we start with a simple text logo), your photos, room, menu or trip details with prices, your address and contact details, and access to your Google Business Profile if you have one. If you don't have professional photos, good phone photos taken in nice light are often enough; I'll tell you which shots are missing. If you run licensed accommodation or rent out a home to tourists, we'll also add your licence or permit number, because Turkish rules require it to be clearly visible in online listings. All in all, it takes a few hours of your time.

The draft is free and doesn't commit you to anything. If you like it, I send a written quote: 50% to start and 50% before launch, by bank transfer. I know cash can be tight at the end of the season, so if it helps, we can talk about splitting the payment into three.

Yes. After the UK, the largest groups of foreign visitors to Muğla come from Russia, Poland and Germany. A third language is included in Direct Booking and can be added to the other packages from ₺7,500 per language. A professional translator does the translation. I can quote for other languages too.